In the competitive Philadelphia rental market—whether you own a rowhome in Fishtown, a condo in Center City, or a single-family home in Manayunk—finding high-quality tenants quickly is the key to profitability.
At TrustArt Realty, we understand that a vacant property is a liability. That is why we are sharing our top strategies for marketing your investment property to minimize vacancy days and maximize rent.
Watch our latest video below for a breakdown of these strategies from our team member, Cameron.
!
1. High-Quality Visuals are Non-Negotiable
As Cameron mentions in the video, the first interaction a prospective tenant has with your property is online. If your photos are dark, blurry, or fail to show the layout, renters will scroll right past your listing.
To stand out in the Philadelphia market, you need:
- High-Definition Photography: Bright, wide-angle shots that make rooms feel spacious.
- Video Tours: A walkthrough video helps out-of-town renters feel comfortable applying before they even visit.
- Floor Plans: Including a floor plan allows renters to visualize their furniture in the space, answering their questions before they even ask.
2. Syndicate Your Listing Everywhere (Including the MLS)
Many Philadelphia landlords make the mistake of posting their rental on just one site, like Craigslist or Facebook Marketplace. To find the best tenants, you need maximum exposure.
Your property should be visible on all major third-party platforms, including:
- Zillow
- Apartments.com
- Trulia
- HotPads
The Secret Weapon: The MLS
Crucially, you should ensure your property is listed on the Multiple Listing Service (MLS). This is the database used by licensed realtors. By listing on the MLS, you open your property up to tenants who are working with agents—often some of the most qualified and serious renters in the market.
Note: Accessing the MLS typically requires partnering with a licensed real estate brokerage or property manager like TrustArt Realty.
3. "Speed to Lead" Matters
In a fast-moving market like Philadelphia, a delayed response can mean a lost tenant. Prospective renters often inquire about multiple properties at once. The landlord who responds first—answering questions about utilities, move-in dates, and pet policies—often wins the lease.
If you don't have the time to respond to inquiries within minutes, you may be losing money on vacancy.
Need Help Marketing Your Philly Rental?
If taking professional photos, managing listings across dozens of sites, and responding to tenant inquiries 24/7 sounds like a lot of work, we can help.
At TrustArt Realty, we utilize proven, professional, and innovative techniques to manage your property and deliver exceptional results.
